EMAIL MARKETING SOFTWARE

Emailing Marketing tool development with AWS email service, customized to tailor your company need and eliminate monthly cost.

• Own your entire system
• Deliver high volume email campaigns
• Low cost
• Best email deliverability tool and IP management
• Clear reporting and dashboards to monitors results
• Create your own customized template

Marketing Measurement and Optimization Analytics

Strategic segmenting to facilitate target selection

There are no absolute right or wrong ways to segment, but our goal is to segment in a way that helps you separate good opportunities from not so good opportunities.

Our approach:

1. Persona development
2. ROAS and ROI analysis
3. KPIs, Report and dashboards
4. RFM analysis
5. Customer Lifetime Value analysis

Evaluating Advertising effectiveness

According to John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Measuring your advertising effectiveness may help you understand the other half from.

1- Ads Effectiveness and Evaluation

• KPIs, Reporting and Dashboards
• Planning and forecasting
• A/B Testing

2- Optimizing your marketing Mix Modeling and Attribution Modeling

• Features engineering and data augmentation
• Data engineering to combine data from different sources
• Model selection and optimization
• Interpretation and recommendation

Sales Funnel analysis

A way to visualize your potential customer’s first interaction with your brand all the way to repeat purchase. Analyzing your sales funnel helps gain insights that optimize your products and bottom lines.

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