CUSTOMER INFORMATION

Consumer segmentation allows organizations to segment unique consumer audiences using demographics, location, social media habits, and more. Group prospects based on shared traits to delight customers with personalized messaging in every interaction. Compelling, customer-centric marketing messages rely on well-executed segmentation, and we have the tools to get you started.

DataOi has years of experience in customer segmentation.  Focused consumer segmentation strategies enable your brand to drive engagement, deepen customer loyalty, and deliver relevant messaging to your ideal customer. Our experience enables brands to target customers using seven types of segmentation:

• – Target audiences based on demographic information
• – Divide your target market with focused campaigns based on geographic indicators of where people live, where they shop, and more
• – Gain a better understanding of consumer purchasing decisions and what drives them to choose one brand over another. Target consumers based on how, when, and why they spend their money.
• – Refine and divide your target audience based on behaviors including values, lifestyle types, activities, opinions, and beliefs that drive purchase decisions.
• – Use data from social media profiles, posts, and engagements to segment audiences to deliver messaging to those that engage within your target market.